"Y I" is here! THE NUMERO UNO, NUMBER ONE(1) BRAND in the ATL, bout to be the WORLD. Socially relevant, conscious, & responsible. Of & for the people. "Y I" allows people to truly embrace themselves & their convictions. Founded in "HIP HOP CITY", AKA "THE DIRTY SOUTH", but reaching out to all spheres of the world. Just like our music, numerous notable brands & luminaries. Inspiring them to celebrate their authenticity & worthiness, & to embrace the fullness of the earth around them, while finding their place in it. Empowering the citizens of the Atlanta & thruout the universe in the tradition of our favorite son Dr. Martin Luther King. A light in the time of darkness. Profound, sparkling, radiant! A comet, a meteor, a shooting star. Whom in his brief tenure, disrupted the status quo, & changed the course of humanity as we know it. Sacrificing his life to answer the question of "Y I" on his journey.

 
Heretofore let be established that, "Y I" is not just a brand! But a conviction of who & what we are, & what we represent. Individually & collectively, intrinsically, & fundamentally. In essence, "Y I" is not just a fancy slogan, but a definitive manifestation of our own unique & innate individuality & capacity, in concert with our common humanity. It represents us at our very best, in both our totality & genius.